I realized upon titling this post that I actually have no idea why bloggers refer to their garments in the plural. After all, I have only one neck tattoo. I see it all over the fashion blogosphere: “yellow skirts”, “LBDs”, “vintage coats”. Maybe they’re sick of using articles for everything? Maybe they want to come across as more of an Everywoman: you too can ape my style! That’s some “army of clones” shit.
I think someone should do a sociolinguistic study of fashion blogging. Something like this Bitch magazine piece, but with a less judgmental slant. Let’s be real: there are some weird-ass conventions in this community, and I’m not entirely sure where they come from.
A few others I don’t understand:
- Why the perpetual pigeon-toeing? I do it because I have messed-up ankles, but I’m guessing not everyone does.
- Why so many pictures of food? Not that I’m maligning pictures of food. Food literally keeps me alive. It’s just odd to me that photographing food has become a Thing among fashion bloggers specifically.
- Why do people sign their posts “love”? Not to get all grinchy, but I don’t love my readers. At least not vis-a-vis their status as readers. I appreciate them, sure. (But I am fundamentally nihilistic and kind of robotic, so you should probably not defer to me on this one.)
- Why do people do that weird crouching pose? GOMI calls it “street pooping”, and I’m reluctantly siding with GOMI on this one.
- Why is every other post set in a coffee shop or an abandoned building? (Looking at myself on this one. Abandoned buildings are awesome. But they seem to show up disproportionately.)
It’s not that I think tropes are evil. Even TVTropes says they aren’t. I’m not really a “stick it to the man” kind of person; I don’t think self-memeing subcultures are a bad thing. But I do encourage people to question where their affect comes from. Whether it’s something they’re deliberately cultivating, or something they’ve just sort of slid into. Sometimes I see bloggers who so perfectly hit every. single. mark that I just…wonder if they ever stop to think.
tl;dr self-awareness good